As a family-owned company, independent pet retailers like you hold a special place in our hearts. We believe strong businesses build strong communities, and we want to help you get there. Here, you’ll find plenty of insights and inspiration to help your shop thrive.
As some states begin easing back on COVID-19 restrictions, the world is slowly starting to reopen. Still, things aren’t going to spring back to life as we knew it back in early March. The world is different now. What do these changes mean for brick-and-mortar pet retailers and their customers?
Keeping a small business afloat during the COVID-19 pandemic is a struggle, and independent pet suppliers are not immune. Foot traffic is down. Pet parents are focused on necessities like food and litter, spending less on toys and other high-margin items. Some businesses had to shutter services like dog grooming to limit face-to-face contact.
Getting through the COVID-19 pandemic creates obstacles for many small businesses. The big one for independent pet suppliers is the fact that foot traffic is down. It’s true that the feeding of pets still falls under the category of essential business in many states and locales.
As a small-business owner, cultivating trust in your customers has always been a top priority. But then, the COVID-19 pandemic comes along and puts your business on the line. When you’re focused on survival, it’s tough to keep that in balance with the trust you want to maintain with your customers.
During the COVID-19 pandemic, you’ll want to make sure your digital assets — from your website to your social media pages — are up to date — so customers can know they’re getting accurate information when it’s time to head out and stock up on pet supplies.
Staff is one of your highest operating expenses, but without your staff, achieving growth for your independent pet retail brand is impossible. When you’re weighing whether hiring more roles in your shop is worthwhile, or if you can get ahead by sticking with…
When you know that caring pet parents are in search of community, hosting a fun event at your pet retail shop seems like a no-brainer. After all, there are many dogs, but few public places where furry faces and wagging tails are welcome…
Should a pet supply retailer have a public relations strategy? Absolutely! Even if you’re not ready to hire an agency, there’s still plenty you can do to get the word out about your brand.
Public relations and marketing go hand in hand…..
It’s hard to find a marketing tool that’s as effective, easy to execute and economical as a well-crafted newsletter.
It’s pretty simple. You ask for your customer’s email address. In between trips to your shop to pick up bags of pet food….
The pet industry is a growth industry, one that isn’t slowing down anytime soon. The question is, when is it the right time to introduce new services and offerings to your smaller retail operation? When you look at the trends around pet parents and their beloved animals, one thing is clear: This is your time to shine…
Why set up a loyalty program for your pet supply shop? Once established, a loyalty program offers a painless way to make your loyal customers feel special, while keeping your brand in the minds (and hearts) of your customers. Because people are creatures of habit…
In addition to providing pet parents with stellar service with a smile and a great shopping experience, you want to provide what the customer wants most: Getting their hands on the pet supplies they want and need. Maintaining inventory ..
It’s always a letdown after the rush of the holiday season, and that’s especially true in the retail space. Now that it’s January, the once eager shoppers have fewer pet toys and special treats on their shopping lists, while colder weather makes staying home more appealing. To help you…
On the face of it guerrilla marketing does seem vaguely related to pets. But no, it has nothing to do with donning a primate costume on a street corner and holding a sign. However, guerrilla marketing does hold great potential for a small, independent pet supply shop..
When it comes to showcasing everything your independent pet supply shop offers to the animal lovers in your community, nothing does the job quite like an in-store event. In-store events deliver such an impressive ROI…
Are we living in a golden age when it comes to life with pets? According to Nielsen data, pet parents are not shy about voicing their goals to keep their pets as “happy, healthy and pampered” as possible.
Are you looking to generate buzz for your independent pet shop? Need some ideas for Small Business Saturday 2019 on Nov. 30? Check out the following…
If boosting sales is your goal, you won’t get there without a happy, motivated team working on the front lines of your independent pet shop. That’s why any good manager focuses their efforts on cultivating an engaged workplace…
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