As much as we love sharing our home with our beloved pets, pet odors can be an unfortunate side effect. We humans can get used to the scents that surround us. (The scientific term for this, we believe, is “nose blind.”) When you have pets, it can be difficult …
When you know that caring pet parents are in search of community, hosting a fun event at your pet retail shop seems like a no-brainer. After all, there are many dogs, but few public places where furry faces and wagging tails are welcome…
Panting is a natural part of being a dog. Who doesn’t love the sight of a happy dog, stretched out contentedly after a romp at the dog park, adorable pink tongue hanging out?
Should a pet supply retailer have a public relations strategy? Absolutely! Even if you’re not ready to hire an agency, there’s still plenty you can do to get the word out about your brand.
Public relations and marketing go hand in hand…..
Puzzling over the selection of collars at your favorite pet supply shop? Not all collars are alike, and it’s possible that the wrong collar for your dog can cause discomfort or even injury.
To avoid mistakes, it’s important to go into this knowing …
It’s hard to find a marketing tool that’s as effective, easy to execute and economical as a well-crafted newsletter.
It’s pretty simple. You ask for your customer’s email address. In between trips to your shop to pick up bags of pet food….
So you love cats and want to help them find loving homes. Have you ever thought of cat fostering? As the name suggests, it means being a cat’s “for now” family, so the animal rescue organization has time to find the feline’s forever home..
Sometimes, we humans think of kitty as the no-nonsense, aloof soul, while the dog is the loyal friend who wants to tag along everywhere we go. But that mindset can distract us from recognizing what our four-legged friends really need from us….
The pet industry is a growth industry, one that isn’t slowing down anytime soon. The question is, when is it the right time to introduce new services and offerings to your smaller retail operation? When you look at the trends around pet parents and their beloved animals, one thing is clear: This is your time to shine…
When kitty’s exploring outside, who can deny the pleasure of watching those feline instincts spring to life? Whether your cat is stalking a squirrel, climbing a backyard tree to get a better view or trotting off to patrol their realm, there’s something gratifying about seeing your cat in their element…
Why set up a loyalty program for your pet supply shop? Once established, a loyalty program offers a painless way to make your loyal customers feel special, while keeping your brand in the minds (and hearts) of your customers. Because people are creatures of habit…
Golden Retrievers are friendly, happy dogs that are great with kids, eager to please and are the very epitome of a family dog. If someone describes a dog that’s overjoyed about pretty much everything — kibble, the kids, walks — you’re probably going to picture a Golden Retriever…
What kind of pet does a Maine Coon cat make? Enthusiasts of the breed will readily tell you these giant fluffballs have gentle personalities, are tolerant around children and can handle living in households with other pets. Though they keep their distance at first when new people come around, they don’t stay away for long..
We’ve all seen that dog go galloping toward the deepest snowdrifts with the enthusiasm of a dozen 7-year-olds home on a snow day. And then, others will straight up refuse to touch snow unless they absolutely have to. Living with dogs means .
In addition to providing pet parents with stellar service with a smile and a great shopping experience, you want to provide what the customer wants most: Getting their hands on the pet supplies they want and need. Maintaining inventory ..
It’s always a letdown after the rush of the holiday season, and that’s especially true in the retail space. Now that it’s January, the once eager shoppers have fewer pet toys and special treats on their shopping lists, while colder weather makes staying home more appealing. To help you…
On the face of it guerrilla marketing does seem vaguely related to pets. But no, it has nothing to do with donning a primate costume on a street corner and holding a sign. However, guerrilla marketing does hold great potential for a small, independent pet supply shop..
Thinking about looking for a trainer to work with your dog? Maybe it’s time for puppy classes so you can build a foundation of good manners while nipping annoying behaviors in the bud. Or, you recently brought home an adult dog from a rescue, but she hadn’t had much training in the first place….
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