Getting through the COVID-19 pandemic creates obstacles for many small businesses. The big one for independent pet suppliers is the fact that foot traffic is down. It’s true that the feeding of pets still falls under the category of essential business in many states and locales.
Dogs are people magnets. When you’re out for a walk, and your companion has an adorable furry face and is oozing charm, the dog enthusiasts that cross your path can’t help but stop to say hello. Even grumpy dogs that bark at everyone can attract new friends.
In the eyes and hearts of pet parents, dogs are full-fledged members of the family. For that reason, they care more than ever about what’s in that bag of dry dog food or in that tin of meat and gravy.
As a small-business owner, cultivating trust in your customers has always been a top priority. But then, the COVID-19 pandemic comes along and puts your business on the line. When you’re focused on survival, it’s tough to keep that in balance with the trust you want to maintain with your customers.
For active, energetic dogs, an agility course you can set up in your backyard can be just the outlet for their endless reserves. A homemade backyard agility course is also great for those times when you want to stick close to home and provide the exercise your dog needs to stay active and healthy.
Working from home with pets around is one of the perks of logging in at your kitchen table, along with being dressed in head-to-toe fleece. For an increasing number of workers, the option and opportunity is there to spend at least a portion of the work getting stuff done in the comfort of their home.
Doing things with your dog that you both enjoy is a sure way to strengthen your bond and build your relationship. But when these activities also engage his mind and increase his activity level, it’s a winner.
During the COVID-19 pandemic, you’ll want to make sure your digital assets — from your website to your social media pages — are up to date — so customers can know they’re getting accurate information when it’s time to head out and stock up on pet supplies.
So you want to add a furry friend to your family, but you or someone you love is allergic to dogs. This presents one of those good-news, bad-news situations.
When living with dogs, one consideration is whether their specific breed is suited to the climate you’re living in. Now it’s not unheard of for a Chihuahua to live a joy-filled life in Alaska and an Alaskan Malamute to summer in Florida. If your dog doesn’t happen to be the perfect match for your part of the country, nothing wrong with that.
Staff is one of your highest operating expenses, but without your staff, achieving growth for your independent pet retail brand is impossible. When you’re weighing whether hiring more roles in your shop is worthwhile, or if you can get ahead by sticking with…
Your cat is staring at the bathroom faucet, would like a head scratch, or wants to be let in from outside — any of these things can set off the chorus of meowing.
Most pet parents find these meows cute and endearing. But sometimes, cats can get excessive with their meows..
As much as we love sharing our home with our beloved pets, pet odors can be an unfortunate side effect. We humans can get used to the scents that surround us. (The scientific term for this, we believe, is “nose blind.”) When you have pets, it can be difficult …
When you know that caring pet parents are in search of community, hosting a fun event at your pet retail shop seems like a no-brainer. After all, there are many dogs, but few public places where furry faces and wagging tails are welcome…
Panting is a natural part of being a dog. Who doesn’t love the sight of a happy dog, stretched out contentedly after a romp at the dog park, adorable pink tongue hanging out?
Should a pet supply retailer have a public relations strategy? Absolutely! Even if you’re not ready to hire an agency, there’s still plenty you can do to get the word out about your brand.
Public relations and marketing go hand in hand…..
Puzzling over the selection of collars at your favorite pet supply shop? Not all collars are alike, and it’s possible that the wrong collar for your dog can cause discomfort or even injury.
To avoid mistakes, it’s important to go into this knowing …
It’s hard to find a marketing tool that’s as effective, easy to execute and economical as a well-crafted newsletter.
It’s pretty simple. You ask for your customer’s email address. In between trips to your shop to pick up bags of pet food….
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