NutriSource
Good 4 Life System

Our proprietary Good 4 Life system includes 4 key ingredients that work together to support gut health and the overall well-being of your pet.

Venison is the #1 ingredient.
Supplemented with L-Carnitine, taurine, choline chloride and dL-methionine to support heart health.
Family owned means we make decisions based on what's best for your family pets!
Available in: 25 lb., 15 lb., and 5 lb. sizes.

Venison & Red Lentils Entrée

Superior Nutrition For Dogs

  • As a member of our grain free series of dog foods, NutriSource Pure Vita Venison & Red Lentils Entrée Dog Food is formulated to meet AAFCO guidelines for all life stages.
  • Pure Vita Limited Ingredient grain free formulas deliver compact nutrition and include pre and pro-biotics to help support a healthy gut. Pure Vita offerings are specially formulated limited ingredient diets that feature a single source animal protein making them a top choice for pets with allergies.
  • Balanced Omega-3 and Omega-6 fatty acids along with L-Carnitine, taurine, choline chloride and dL-methionine supplementation to promote heart health make NutriSource grain inclusive formulas stand out.
  • For more information please visit your local independent pet retailer.

Recipes you know and love with a fresh new look!

New Look

Coming in 2020!

The look of our packaging is changing, but our focus on your pet’s health and nutrition hasn’t. Our new packaging will be arriving on your independent retailers' store shelves throughout 2020.

Current Look

Feeding Guide (Venison & Red Lentils Entrée)

Your Pet’s Weight 0 to 3 Months 3 to 6 Months 6 Months to Adult Adult Less Active
Lbs. Kg. 8 oz. Cups 8 oz. Cups 8 oz. Cups 8 oz. Cups 8 oz. Cups
1 – 5 0 – 2 1/2 – 7/8 3/8 – 2/3 3/8 – 5/8 1/3 – 3/8 1/4 – 1/3
5 – 10 2 – 5 7/8 – 1 3/8 2/3 – 1 1/8 5/8 – 1 3/8 – 2/3 1/3 – 1/2
10 – 15 5 – 7 1 3/8 – 1 7/8 1 1/8 – 1 1/2 1 – 1 1/4 2/3 – 7/8 1/2 – 2/3
15 – 20 7 – 9 1 7/8 – 2 1/4 1 1/2 – 1 3/4 1 1/4 – 1 1/2 7/8 – 1 1/8 2/3 – 7/8
20 – 30 9 – 14 2 1/4 – 3 1 3/4 – 2 1/3 1 1/2 – 2 1 1/8 – 1 1/2 7/8 – 1 1/8
30 – 40 14 – 18 3 – 3 5/8 2 1/3 – 2 7/8 2 – 2 1/2 1 1/2 – 1 3/4 1 1/8 – 1 1/3
40 – 50 18 – 23 2 7/8 – 3 1/3 2 1/2 – 2 7/8 1 3/4 – 2 1 1/3 – 1 5/8
50 – 60 23 – 27 3 1/3 – 3 3/4 2 7/8 – 3 1/4 2 – 2 1/3 1 5/8 – 1 7/8
60 – 70 27 – 32 3 1/4 – 3 2/3 2 1/3 – 2 5/8 1 7/8 – 2
70 – 80 32 – 36 2 5/8 – 2 7/8 2 – 2 1/4
80 – 100 36 – 45 2 7/8 – 3 1/3 2 1/4 – 2 1/2
Divide the amount shown into 2 feedings daily.
Add approx. 1/4 cup (28g) for every 10 lbs.(4.5kg.) over 100 lbs. (45kg.) daily feeding

Amount of food consumed will vary based on activity level, age, breed, and environment. Standard 8-oz/250 cc measuring cup holds approximately 3.9 oz/110 g of Pure Vita™ Venison & Red Lentils Entree Grain Free Dog Food. At 5-7 months and again at about 12 months, your puppy will automatically reduce the amount consumed. This is due to a natural reduction in growth rate and the reduced need for calories. Consult your veterinarian if you believe your dog is too thin or overweight. Remember it is important to have clean, fresh water available for your dog at all times.

Ingredients & Nutrition

Ingredients

Venison, venison meal, red lentils, green lentils, sunflower meal, garbanzo beans, sunflower oil, alfalfa meal, coconut oil, pumpkin powder, chia seed, yeast extract, potassium chloride, salmon oil (preserved with tocopherols), salt, calcium carbonate, DL methionine, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, cobalt proteinate, selenium yeast), choline chloride, brewers dried yeast, dried carrots, dried blueberries, dried cranberries, taurine, vitamins (vitamin A acetate, vitamin D3 supplement, vitamin E supplement, niacin, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, biotin, vitamin B12 supplement), preserved with tocopherols and citric acid, glucosamine hydrochloride, lactic acid, chondroitin sulfate, yucca schidigera extract, L-carnitine, calcium iodate, rosemary extract, yeast culture, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus oryzae fermentation extract, dried Trichoderma longibrachiatum fermentation extract, dried Bacillus subtilis fermentation extract.


PureVita Venison & Red Lentils Entrée Grain Free Dog Food is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs. or more as an adult).

Guaranteed Analysis US Metric
Crude Protein (Min.) 26.0% 260 g/kg
Crude Fat (Min.) 15.0% 150 g/kg
Crude Fiber (Min.) 8.0% 80 g/kg
Moisture (Max.) 10.0% 100 g/kg
Eicosapentaenoic (EPA) + Docosahexaenoic Acid (DHA) (Min.) 0.5 % 0.5 g/kg
Iron (Min.) 160 mg/kg 160 mg/kg
Copper (Min.) 15 mg/kg 15 mg/kg
Manganese (Min.) 13 mg/kg 13 mg/kg
Zinc (Min.) 150 mg/kg 150 mg/kg
Omega – 6 Fatty Acids (Min.)* 2.8% 28 g/kg
Omega – 3 Fatty Acids (Min.)* 0.5% 5 g/kg
DL Methionine (Min.)* 0.25% 2.5 g/kg
Choline Chloride (Min.)* 0.2% 2 g/kg
Taurine (Min.)* 0.08% 0.8 g/kg
Glucosamine (Min.)* 300 mg/kg
Chondroitin Sulfate (Min.)* 150 mg/kg
L-Ascorbyl-2-Polyphosphate (source of Vitamin C) (Min.)* 40 mg/kg
Cobalt (Min.)* 1.0 mg/kg
Total Microorganisms (Min.)*
(Saccharomyces cerevisiae, Lactobacillus acidophilus, Enterococcus faecium)
100 million CFU/lb **

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
**Colony Forming Units per pound

Nutrients
Moisture 9.5%
Protein 27.8%
Fat 15.8%
Fiber 7.2%
Calcium 2.3%
Phosphorus 1.4%
Potassium 1.1%
Ash 9.0%
Linoleic Acid 3.1%
Linolenic Acid 0.6%
DHA + EPA 0.05 %
Copper 15.1 mg/kg
Cobalt 10.3 mg/kg
Iodine 4.3 mg/kg
Iron 217.5 mg/kg
Magnesium 0.1%
Manganese 18.3 mg/kg
Selenium 0.3 mg/kg
Zinc 236.0 mg/kg
Vitamin A 19.7 KIU/kg
Vitamin D 1600.9 IU/kg
Vitamin E 164.8 IU/kg
Vitamin B-12 74.2 UG/kg
Vitamin C 28.6 mg/kg
Biotin 0.4 mg/kg
Choline 2294.4 mg/kg
Folic Acid 2.5 mg/kg
Niacin 79.8 mg/kg
Pantothenic Acid 32.2 mg/kg
Pyridoxine 8.3 mg/kg
Riboflavin 9.4 mg/kg
Thiamine 18.0 mg/kg
Taurine 905.0 mg/kg
Sodium 0.3%
Carbohydrates 31%
Ounces per cup 3.9 oz.
Kcal/cup 429
Kcal/kg 3,914
Calorie Distribution
Protein 30%
Fat 39%
Carbohydrates 31%
Carbohydrates 34 g/cup
pH 5.5