A family like no other!
Introducing our new look packaging
We are committed to independent pet stores.
You won’t find our foods in mega pet stores because we believe innovation thrives in independent stores, where the focus is on health and nutrition.
Shop Local
We believe our passion for pets is best reflected in neighborhood stores, who know how to help customers make the best choices for their pets.
Our Story
We are three generations of families located in Perham, Minnesota producing healthy pet foods since 1964. We exemplify the heart of small towns everywhere: compassion, integrity, and a deep-rooted sense of community guide our choices.
Adding e-commerce to your brick-and-mortar pet supply shop? Here’s how to drive traffic
Getting through the COVID-19 pandemic creates obstacles for many small businesses. The big one for independent pet suppliers is the fact that foot traffic is down. It’s true that the feeding of pets still falls under the category of essential business in many states and locales.
How to stop people from petting your dog
Dogs are people magnets. When you’re out for a walk, and your companion has an adorable furry face and is oozing charm, the dog enthusiasts that cross your path can’t help but stop to say hello. Even grumpy dogs that bark at everyone can attract new friends.
Confused about what to feed your dog? Kibble and cans explained
In the eyes and hearts of pet parents, dogs are full-fledged members of the family. For that reason, they care more than ever about what’s in that bag of dry dog food or in that tin of meat and gravy.
6 ways to build trust with your customers during a crisis
As a small-business owner, cultivating trust in your customers has always been a top priority. But then, the COVID-19 pandemic comes along and puts your business on the line. When you’re focused on survival, it’s tough to keep that in balance with the trust you want to maintain with your customers.
How to create a DIY agility course in your backyard
For active, energetic dogs, an agility course you can set up in your backyard can be just the outlet for their endless reserves. A homemade backyard agility course is also great for those times when you want to stick close to home and provide the exercise your dog needs to stay active and healthy.
Working from home with pets
Working from home with pets around is one of the perks of logging in at your kitchen table, along with being dressed in head-to-toe fleece. For an increasing number of workers, the option and opportunity is there to spend at least a portion of the work getting stuff done in the comfort of their home.
