{"id":35573,"date":"2011-05-02T20:36:12","date_gmt":"2011-05-02T20:36:12","guid":{"rendered":"http:\/\/nutrisourcepetfoods.com\/blog\/?p=5"},"modified":"2011-05-02T20:36:12","modified_gmt":"2011-05-02T20:36:12","slug":"all-in-the-family","status":"publish","type":"post","link":"https:\/\/nutrisourcepetfoods.com\/es\/blog\/all-in-the-family\/","title":{"rendered":"Todos en la familia"},"content":{"rendered":"<p><strong>Todos en la familia<\/strong><\/p>\n<p>\u201cEn el mundo de los negocios de hoy en d\u00eda, hay cada vez menos empresas de fabricaci\u00f3n de propiedad y operaci\u00f3n familiar, especialmente las que son tan \u00fanicas como la nuestra\u201d, dice Charlie Nelson, vicepresidente de ventas y parte de la familia propietaria de Tuffy&#039;s Pet Food.<\/p>\n<p>Tuffy&#039;s, con sede en Perham, Minnesota, EE. UU., es realmente \u00fanico, y no solo por su propiedad. Su historia y colaboraci\u00f3n con otras divisiones de su empresa matriz, KLN Enterprises, aporta un conocimiento distintivo a la fabricaci\u00f3n de alimentos para mascotas.<\/p>\n<p>Todo esto suma un crecimiento de m\u00e1s de 30% al a\u00f1o. Si bien eso puede no ser \u00fanico en la din\u00e1mica industria de alimentos para mascotas, s\u00ed justifica, como lo expresa el gerente de ventas nacional de Tuffy, Jim Farrell, esforzarse por &quot;ser quienes somos y mantenernos dentro de nuestro nicho&quot;.<br \/>\n<strong>familia a familia<\/strong><\/p>\n<p>El \u00e9nfasis en la familia no es solo un sentimiento c\u00e1lido y confuso: es parte de la estrategia comercial de la empresa como un diferenciador clave de los competidores. \u201cNos gusta hacer negocios con distribuidores y minoristas familiares, y as\u00ed es como nos diferenciamos\u201d, dice Farrell. \u201cEso es por lo que nos gusta ser conocidos: como alguien lo suficientemente grande como para tener alimentos para mascotas de alta calidad, pero tambi\u00e9n capaz de atender las necesidades de los minoristas independientes, garantizar su rentabilidad y mantener esa relaci\u00f3n\u201d.<\/p>\n<p>Esta estrategia impregna la cadena de suministro de la empresa. \u201cLo que distingue a la red de proveedores que proporciona nuestros ingredientes es que, en general, han sido proveedores durante muchos, muchos a\u00f1os\u201d, dice Chuck Orvik. \u201cHemos hecho negocios con los mismos proveedores que nos conocen, que saben lo que esperamos de ellos y hemos desarrollado relaciones de asociaci\u00f3n con muchos de ellos\u201d. \u201cLo cual explica por qu\u00e9 no participamos en los retiros del mercado de 2007\u201d, agrega Farrell. &quot;Tenemos un gran impulso de marketing con nuestras marcas que conocemos nuestras fuentes&quot;.<\/p>\n<p>Nelson enfatiza el compromiso de la empresa con la estrategia: \u201cNo tenemos absolutamente ning\u00fan plan de no ser una empresa familiar, y esa es una gran pregunta que nos hacen. Con tanta consolidaci\u00f3n en marcha en esta industria, la gente quiere saber y le gusta saber que vamos a estar presentes, vamos a seguir brindando productos \u00e9ticos de alta calidad, vamos a seguir brindando nuevos art\u00edculos para el mercado que nuestros minoristas est\u00e1n solicitando\u201d.<br \/>\n<strong>Volver a cazar de nuevo<\/strong><\/p>\n<p>El toque familiar se extiende incluso a los consumidores. \u201cNos contactan todo el tiempo con preguntas y elogios sobre lo buenos que son nuestros productos\u201d, dice Paula Sucher, coordinadora de ventas. \u201cHemos escuchado testimonios sobre perros viejos y mansos que ahora vuelven a cazar despu\u00e9s de comer nuestra comida\u201d.<\/p>\n<p>\u201cAqu\u00ed tambi\u00e9n tenemos un servicio de atenci\u00f3n al cliente personalizado\u201d, contin\u00faa. \u201cSi alguien tiene una pregunta, puede levantar el tel\u00e9fono y hablar directamente con una persona. No tenemos tel\u00e9fonos automatizados. La gente nos dice todo el tiempo lo agradable que es hablar con un ser humano de inmediato con una pregunta o inquietud\u201d.<\/p>\n<p>Nelson interviene: \u201cSi hay preguntas sobre los ingredientes, las respondemos directamente nosotros. Por eso estamos creciendo y por eso creo que tenemos m\u00e1s relaciones; es hacer estas peque\u00f1as cosas de las que no tenemos planes de alejarnos. Nos recordamos mutuamente el enfoque de base para hacer crecer este negocio\u201d. Si se mantienen en ese camino, dice, &quot;podemos seguir creciendo muy bien, centrarnos en nuestro segmento de la industria y seguir avanzando&quot;.<\/p>","protected":false},"excerpt":{"rendered":"<p>All in the family \u201cIn today\u2019s business world there are fewer and fewer family-owned-and-operated manufacturing businesses, especially ones as unique as ours,\u201d says Charlie Nelson, vice president of sales and part of the family that owns Tuffy\u2019s Pet Food. Tuffy\u2019s, based in Perham, Minnesota, USA, is indeed unique, and not just because of its ownership. 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