Where Pet Health Begins

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Health Starts Here

Good Food Feeds a Pet. Great Food Nourishes Your Pet’s Whole Body.


You work tirelessly to keep your pet healthy and happy and choosing the right food is fundamental to ensuring that. Not just any food will do but with so many choices, picking the best food for your pet can be a difficult decision. 


When formulating our Nutrisource, Pure Vita and Natural Planet products we carefully consider every ingredient. We’re particular about our suppliers so we can guarantee that our raw ingredients will pass our very stringent testing. We are equally conscientious about how our food is made so we manufacturer our own kibble in a state of the art AIB certified facility utilizing the most consummate quality control standards. We also mill our own legumes and grains, grind our own meats and cook under 200 degrees to maximize nutrition. All these efforts result in nutrient dense recipes that maximize bio-availability.

More Nutrition

Less Food, Less Money, Less Waste.

Bioavailability

(bi·o·a·vail·a·bil·i·ty)

The percentage of nutrients – the good stuff in food – ‘available’ for your pet’s digestive system to convert into a robust body, strong bones, and shining coat.

We don’t Stop there…  

Conscientious manufacturing, using the very best ingredients is just the beginning for us. We also add a revolutionary supplement system called Good 4 Life® that will benefit your pets no matter their level of health. This proprietary blend of ingredients work together to repair and promote gut health-often improving health within the first feeding.

At the core of every healthy being is a strong immune system and in a word, Good 4 Life represents immunity. With a focus on good gut health, Good 4 Life works to ensure your pets’ health and longevity. Gut health and proper immune function are inextricably linked. Disease begins in the gut. Conversely, so does good health. Good 4 Life supports proper absorption of the nutrients that matter while assuring the pets’ body is adequately prepared to defend itself against infection and disease. Our foods work from the inside out to provide perfect end results.

Learn More

We know a truly happy pet needs to be whole body healthy and that’s our promise to you in every bag we make. Learn more about our products and company by searching our website.